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Technology plays a crucial role in aiding my creativity. It is the very tools used to bring ideas alive.
In my early days as a web designer I was obsessed with trends. I followed and tried to match what the best was doing without fully understanding what it is that they were doing and why they did it.
Working with a variety of clients has helped me to fully understand the challenges involved in finding inspiration and the application of turning a vision into something amazing.
Video content already has its advantages at driving traffic to websites, but there is more to engaging with users than being seen. The market and businesses are waking up to the strength of this media, resulting in a stagger volume of content being produced
So much of digital marketing and analytics remained a mystery for me. My account of the process in the product development chain was more or less kept to SEO until my work with content writers and our digital marketing partners lifted the lid
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