The Brief and Research

We explore the Design Brief in detail, identifying what Market Research is required before investigating the business, its target market and design trends, amongst other key factors critical to the product success. We set the project perimeters to gain a full outline of the scope and timeline.  

Mood boarding and Brainstorming 

With a clear task outline, we can create mood boards from market research, capturing ideas which inspire the visual direction of a project. Here we explore creative concepts before brainstorming ideas of how to creatively solve the challenges.   

Visual Exploration to Concept Refinement

During the Visual Exploration phase, our designer will roughly sketch out all the separate elements of what will make up your design in a process we call Thumbnailing.  We play with the ideas, redrafting and building from your chosen concept to effectively communicate what has been set out in the brief.

Client Feedback to Revisions

Your engagement in our design process is critical. Your input allows us to have another brainstorm about how your wishes fit into what we have already achieved.  We discuss any reminding challenges, making firm choices on direction before our designer goes away for Revisions. 

Client Approval and Final Delivery – 

This is arguably the most existing part of the process, presenting our final design for your approval. Some clients may choose to gain testers before approval to ensure the most effective concept is chosen before Final Delivery is requested.

Finally Production  

Production will differ depending on what the design actually is and used for. Whether it is print or digital, we deliver design files for production, liaising with clients, producers and distributors to ensure a quality outcome which matches expectations and our standards.