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20 YEARS AT ELATT
“CREATE YOUR OWN VISUAL STYLE… LET IT BE UNIQUE FOR YOURSELF AND YET IDENTIFIABLE TO OTHERS “
– Orson Welles
SKILL
Directing, producing, production coordination, budgeting.
TECHNOLOGY
Canon 7D, Premiere
CLIENT
Elatt
DATE
2009
AIM
To grow their social media engagement with video content
THE TASK
Elatt celebrated their 30th anniversary and wanted to create a series of videos for its social media platform, to highlight and showcase their students, staff and the work they carry out. We partnered with Vodafone which sponsored the production on behalf of the trust. Our deadline was pressing and our budget was limited, meaning production had to be inefficient and the outcome had to be effective. Our client was clear about their goals but left creative freedom to us.
THE STRATGEY
Having worked with the organisation before, we had a pretty good insight into its work and brand. This knowledge would prove vital at our pre production stage. We divided our project into the four phases, pre production, the shoot, the edit and delivering, each broken down by its requirement and timeline. We understood clearly what it was we wanted to achieve creatively, with much thought and research to support our vision. The project was broken into two parts, interviews and an advert. Each would require a different approach in organisation and execution. We decided to capture our interviews followed by the advert, this to ensure we meet our timeline and schedule our many participants and production in accordance. Our objective could not have manifested without our talent partners joining this project to make it a reality. at it was we wanted to achieve creatively, with much thought and research to support our vision, yet our objective could not have manifested without our talent partners joining this project to make it a reality.
THE WORK
The creative process within pre production was swift, since most of the contributors would be speaking about their unscripted personal experiences. Only our guided questions were for the contributors and the script for the advert was needed. The nature of our video only requires simple and straightforward logistics, ensuring that pre-production only involved the usual production prep, identifying and assessing and formulating our logistics. Own challenge was to ensure all our participants felt comfortable enough to contribute their intimate testimonials. Our approach was transpantacy, which in turn facilitated a seamless process. In addition to capturing the interviews on locations, we shoot green screen footage for a promo clip and mix our sound into a high finish edit.
The shoot spans two weeks. We shoot the interviews across multiple locations in London and footage on site, handling all the issues which arise on location shooting. Once all our footage was shot, it was time to edit and polish. We carefully choose our music, writing an original score and adding our graphics to complete the video for delivery.
THE RESULT
We delivered the video to specification, on time and budget. Our client was able to engage their social media campaign and hit a new target with an increase of 37% visits. User engagement itself was up by 45% allowing their marketing team to capitalise for further developments. Our videos acted as a springboard for the institution’s new social media launch which still exists today.
THE OUTCOME
After this project had ended it was great to find out that our client was able to create a template for themselves, using our creative process and themes to develop further video for their media campaigns. Video content now plays a big part of their marketing content and it was a great opportunity to be a part of its early conception.
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Case Study Elatt | Web and Website